True North Research, Inc.

True North provides research services for a broad spectrum of clients. What can we do for you? Below are some example areas where True North uses research to assist clients in reaching their goals.

Corporate Clients

Customer needs, satisfaction,
and loyalty
Market segmentation
Product and service development/usability
Targeted marketing campaigns
Ad effectiveness
Brand awareness and development
Organizational development and performance management

Cities, Counties, Councils of Government, Planning Agencies, and Special Districts

Capital and service improvements
Budget expenditures and priorities
Controversial or sensitive local issues
Planning – General, Specific, and Strategic Plans
Revenue measures – special taxes and Prop. 218 benefit assessments
Cable franchise renewals
Land use and development
Public information campaigns

Transportation

Transportation Demand Management (TDM)
Transportation Modeling
Profiling commute and trip behavior
Market segmentation
Capital and service improvements
Budget expenditures and priorities
Revenue measures – special taxes and Prop. 218 benefit assessments
Land use and development
Public information campaigns

Libraries

Library needs assessments and Prop. 14 grant applications
Targeted marketing efforts to library users and non-users
Increasing awareness and use of programs and services
Capital and service improvements
Budget expenditures and priorities
Public information campaigns

Schools

Teacher and administrative staff surveys
Take-home surveys for students and their parents
Prop. 39 school bond measure feasibility studies
Assessing the quality of services provided
Determining priorities for the optimal distribution of resources
Public information campaigns