Welcome to True North Research


We are a full-service survey research firm dedicated to providing government agencies with a clear understanding of the opinions, perceptions, priorities, and behaviors of their residents, voters, customers, and stakeholders. Research is our passion, and it shows in the energy, expertise, and dedication we bring to all aspects of the research process and our client relationships. Since our founding in 2002, we have designed and conducted over 1,000 research studies for government agencies including cities, counties, special districts, educational institutions (K-12, Colleges & Universities), councils of government, transportation planning agencies, and public utilities.

What We Do

At True North, we design custom research studies that provide our clients with statistically reliable information and insightful strategic advice. We provide the data and insights our clients need to move with confidence when making strategic decisions in a variety of areas including planning, customer service, performance management, policy making, preparing successful tax measures, and developing effective public outreach/marketing campaigns.


Community Opinion & Performance Management

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Tax Measure Feasibility

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Visioning & Planning

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Marketing & Communications

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How Can We Assist You?

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