Community Opinion & Performance Management

Operating from the philosophy that you can’t manage what you don’t measure, public agencies regularly use a community survey as a needs assessment and performance measurement tool. Properly crafted, a survey can reliably profile residents’ and local businesses’ needs and priorities, measure and track how well an agency is performing in meeting these needs through existing services and facilities, and gather data on a variety of quality-of-life, issue, and policy-related matters. The principals at True North have personally designed and conducted more than 300 community opinion/performance management surveys for government agencies. The advantage of working with True North is that this experience is helpful not only in the design of the research, it also enables our team to provide reliable benchmarking information and meaningfully interpret and provide context to the results of your survey.