Privacy Policy
Last updated: July 10, 2024
Welcome to True North Research, Inc. ("we," "our," or "us"). As a California-based survey research company, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard the data we collect from individuals who participate in our surveys and use our services. By accessing our website or participating in our surveys, you agree to the practices described in this Privacy Policy.
1. Information We Collect
a. Personal Information: When you participate in our surveys or use our services, we may collect personal information, which may include, but is not limited to, your name, email address, postal address, phone number, age, gender, and other demographic data.
b. Survey Responses: We collect the responses you provide in our surveys, which may include your opinions, preferences, and other information you choose to share with us.
c. Device and Usage Information: We may automatically collect information about the devices you use to access our online surveys, such as IP address, browser type, operating system, and pages visited.
2. How We Use Your Information
a. Survey Research: We use your personal information and survey responses for research purposes, to analyze and aggregate data, and to gain insights into various topics.
b. Anonymized Data: We may anonymize and aggregate your data with that of others to produce statistical information that does not personally identify you, and this data may be used for research, marketing, or other lawful purposes.
3. Data Sharing
a. Third-Party Service Providers: We may engage trusted third-party service providers to assist us in conducting surveys and managing our operations. These providers will have access to the personal information necessary to perform their services but are obligated not to disclose, sell, or use it for any other purpose.
b. Business Partners: Occasionally, we collaborate with business partners to enhance our research capabilities. These partners may include other research firms, data aggregators, and marketing agencies. Any information shared with our business partners is done so under strict confidentiality agreements and solely for the purpose of improving our services and research outcomes.
c. Legal Compliance: We may share your personal information when required by law, court order, or legal process to protect our rights, respond to claims, or comply with applicable laws.
d. Personally Identifiable Information (PII): We do not share Personally Identifiable Information (PII) with end clients unless it is absolutely necessary and with explicit consent from the individuals involved. PII includes information such as name, email address, phone number. Conditions for Sharing PII:
i. Explicit Consent: We will only share PII if we have obtained explicit consent from the individuals whose information will be shared.
ii. Limited Purpose: PII will only be shared for specific, clearly defined purposes that benefit the individual, such as participation in follow-up research or customer support interactions.
iii. Confidentiality Agreements: Our end clients must agree to strict confidentiality agreements and are required to protect the PII in accordance with applicable laws and this Privacy Policy.
e. Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to a successor or affiliate as part of that transaction.
f. Prohibited Practices: We do not sell your personal information to third parties for their direct marketing purposes without your explicit consent.
4. Your Rights
a. Access and Correction: You have the right to access and correct the personal information we hold about you. If you wish to do so, please contact us using the information provided at the end of this policy.
b. Opt-Out: You may choose not to participate in our surveys or opt-out from receiving communications from us at any time by following the unsubscribe instructions provided in our online communications or contacting us using the information provided at the end of this policy.
c. California Consumer Privacy Act (CCPA): If you are a California resident, you have specific rights regarding your personal information. To exercise your CCPA rights, please contact us using the information provided at the end of this policy.
i. Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
ii. Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
iii. Right to Opt-Out: You have the right to direct us to not sell your personal information at any time (the "right to opt-out").
iv. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
5. Security
We maintain reasonable and appropriate security procedures to protect your information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. However, please understand that no method of transmission over the internet or electronic storage is completely secure. Although we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee absolute security.
6. Children's Privacy
Our surveys and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will promptly delete such information from our records
7. Changes to the Privacy Policy
We may update this Privacy Policy from time to time. Any changes we make will be posted on this page with an updated effective date. Your continued use of our services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.
8. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:
True North Research, Inc.
1592 N Coast Hwy 101
Encinitas, CA 92024
760.632.9900
info@tn-research.com